International companies support innovation of new materials
During 2014, Nike launched their project LAUNCH in the Nordics. LAUNCH is an open innovation platform that identifies and supports innovative ideas for a sustainable world. The focus in the Nordics is to drive innovation and scale sustainable innovations within the area of new materials. Their challenge within 2014 was textiles and LAUNCH NORDIC, with their project Nordic:Textiles, were looking for ideas that could transform how we think about textiles, materials and fibres into a system with minimal environmental effect and that contributed to social sustainability.
“By bringing LAUNCH to the Nordic region, which is a hub for sustainability and design, we believe we can unlock new ideas and technologies that will revolutionize sustainable materials and manufacturing systems.” – Hannah Jones, VP of sustainable business and innovation at Nike.
Country: SE, NO, DK, FIN, IS