Imagine that instead of owning a car, and dealing with all the hassle that comes with it, you could justdownload an app that takes care of all your transportation needs. And imagine that that this app couldcreate the same feelings of freedom, joy and safety as a private car. But much more sustainably. This is thepromise of Mobility as a Service.
Making this a reality is the mission of one of the hottest growth companies in Helsinki, MaaS Global, andits service, the Whim app. Once you have downloaded the app and punched in your credit cardinformation, you select a monthly mobility package that suits your needs and you are good to go. Usebikes, buses, trams, taxis and rental cars when you need them and combine them to make your trip as fastand as comfortable as you wish.
This is smart, seeing as people spend 85 per cent of their personal transport budget on a car, but only useit for 29 per cent of their travels. This is also the best way to reduce the environmental impact of trafficand counteract congestion in urban areas. In the greater Helsinki region, the home of Whim, there arearound 600,000 private cars. If organized optimally, just 30,000 vehicles would suffice.
The first commercial ride with the Whim app was made in Helsinki in October 2016. By July 2018, onemillion rides had been made using it.
So far Whim has been launched in Helsinki, Birmingham, Antwerp and soon Singapore. These are the firststeps in a worldwide transformation that will revolutionize the way we move and how our transportationneeds affect our environment.