Vegmalun Gih, a road painting company, painted the so-called “3D Crosswalk”. The 3D Crosswalk is a pedestrian crossing in Ísafjör∂ur painted in 3D and appears to be hovering over the road. This optical illusion makes drivers slow down when driving along the narrow streets of the old fishing village. The company that created the crossing is Vegamálun GÍH, and there are similar crossings in India, Russia and China. Thought-provoking design makes a difference and changes behaviour.