Simris Alg is a pioneering agribusiness combining Swedish innovation, lifestyle and design at its finest. Butlet’s first talk about some basics.
In fact, the basics of life.
Omega-3 fats are essential building blocks in our bodies, for example of our brain and our eyes. In nature, omega-3 is produced in the oceans by tiny little plats called micro algae, which end up in fatty fish through the marine food chain. Ever heard that fish is healthy? Now you know why.
Unfortunately, our oceans are on the verge of collapse due to overfishing and climate effects. And one ofthe key economic drivers of overfishing is omega-3 supplements. These innocuous little bottles on every health store shelf are in fact a global billion-dollar industry in aggressive expansion due to increasing health awareness and wealth in growth countries. This is really bad news for the oceans.
To solve this problem, we have developed a solution to produce omega-3 just as in nature: By growing algae. In sunny southern Sweden, we operate one of the world’s most modern algae farms based on circular economy principles. For example, we use CO2, a by-product of wheat fermentation, from the Absolut Vodka distillery to feed our algae.
But technology is not enough to drive change. Fashion, art and design are essential vehicles to communicate innovation and push development beyond the ordinary. Hence, we have put as much effortinto our branding as in our technology.
A brand for early adopters, our core tribe and prime drivers of change.