Today, Iceland is probably the only country in the world with a “Ministry of Vegetables”. The ministry was formed by six designers with the idea that food can and should be both local and sustainable. In collaboration with businesses, farmers, students and institutions, they survey the possible product developments within the Icelandic food industry. Ingredients and production systems are investigated with the aim of creating valuable products, while harnessing the power of collaboration across professions. Hundreds of tonnes of rutabagas were previously wasted every year because they were too small. But today, they are used to make alcohol and flavourings instead.