The textile company Kvadrat has been working with textile innovation since 1968 when the company was founded. Kvadrat is one of the world’s leading textile manufacturers, working closely with architects and designers. The sustainability strategy is holistic. The textiles are produced using methods to make the environmental impact as low as possible and minimise the consumption of raw materials. The brand Really, owned by Kvadrat, specialises in recycling textiles from cotton and wool, using it for sound-absorbing panels, etc. The collaboration with designers has led to products such as speakers, and Kvadrat has also contributed to three models of the sports shoe Adidas Stan Smith.